Archives for : Online Marketing

Are You Ready To Give Google What It Wants? No, It’s Not Money

Writing Great Content In Your Posts Is A Must!

There is nothing better than having great content in a post that draws people in to read more. Remember that you have to blend what you want to say with what they want to hear.

I’m Sure You Know Why Good Content Is King!

You get the job done of providing information to your readers. Providing for your readers is always your main objective. If you forget about the reader, they will forget about you. Take time to write some great content that the reader can have fun reading and gain knowledge from will bring that reader back for more. Imagine having a reader see your name on a post and and rush to read it because they know you will be giving them some great content. Get the content right and people that know you will see your name as more important than your title line.

Another reason you want to write great content is to please Google. Now think about it. Google makes a fortune by providing people with the answers to what they want to know. When they see a post written about bumble bees and when you open the post it talks about Tuna Fish, not only will the reader leave, so will Google.

If you fail to provide what you say you are going to provide, the post you have written will never show anywhere. Google has a reputation to follow, that being the place to go when you want to know something. If someone comes along that does it better, then Google looses advertising revenues to the new search engine giant.

What are the key steps to writing good content?

  • Original: Make sure your content is original. If you are reading this post you may be saying to yourself I have heard this stuff before. You probably have, but what you are reading now is my version. It is my thoughts and my insights that you are reading about. When you begin writing do your research, that is fine, then write from your mind not the previous version your read. You want to make sure your content is original.
  • Unique: Be unique with your writing. Every author has a style and people gravitate to writing styles that they enjoy reading. Remember the movie “Romancing The Stone”, the thugs were about to kill two people until they realized one of them was Joan Wilder. Because of her writing style she saved two lives. Most people read content, visualize the writer, and build a mental picture of that person. If the picture is great, they come back for more. Make sense? Use some humor, don’t be blah blah blah. Make it fun to read.
  • Recent: Finding recent things to write about is important. Reading about yesterdays news never draws the attention like the headlines of today. We all look for something new and motivating.
  • Lengthy: When you write you need to find that combination between not too short and not so long is a chore to read. Your normal post should be between 300 to 600 words.

Blog writers and websites that don’t use some common sense and follow the suggestion I have forth above will see their page ranks begin to slip. Again, I can’t stress enough that having great content is critical. Take care of your reader, take care of Google and they will take care of you.

When is It Time To Give Up And Accept failure?

As an online marketer, we often get frustrated and dismayed with our current results. Over the past year and a half I myself have had that day where I sat and wondered was my future as an Online Marketer going to pay off. If you are currently a marketer I am sure you share my experience. If you are a person thinking of getting involved in marketing I can assure you that you will have days when you wonder about that same question.

For someone to think that everything will work perfect every day is not reasonable.

The easy answer to the question of When Is It Time To Give Up And Accept Failure is NEVER !

The moment you accept failure you have just ended your career as a marketer. More importantly you have ended any Entrepeneur experiences you will decide to get involved in on the horizon.

The task is to sit back and think about the components of your business that are not working for you and retool. retooling does two major things. One, it gets your head back in the game and Two, is gets you back to being an Entrepreneur and experimenting with your creativity and business skills.

Find the elements of your current business plan that are not getting the job done and retool. Get some friends to come in and look at what you are doing and offer suggestions. Google for ideas of how to overcome something that may be a roadblock. Most importantly DO NOT GIVE UP! The only way you can fail as an Online Marketer is to give up..

If you want the income and lifestyle changes that go along with your own business, from anywhere you want to be then you need to reinvent yourself and your business practices and get refocused on what is important.

Trust me, with enough failures, re-thinking time, honest evaluation of your current business plan, you will find a path that leads to success.. You need to decide now if you want that life style and then NEVER give up on your dream.

Use Social Oomph To Manage Your Time And Efforts With Social Media Better!

In this day and age in the online marketing world we are faced with so many demands on our time. It is very easy to get sidetracked right in the middle of a project and be off on a totally different mission in seconds.

If you are like me you post Videos, Blogs, Tweets, Articles, Press Releases, Facebook Posts, etc.. It goes on and on. Remembering to get these things done on a schedule becomes very difficult to manage when you keep in mind my opening statement.

I have found Social Oomph to be a great product that allows you to pre-schedule all of the above and set up multiple posts that can repeat on a cycle that does not bore the reader. Image sitting down and writing 30 different tweets about your business, set a schedule for when you want a tweet to go out and then set up a rotating plan that keeps going until you stop it. It is an endless source of attention to you and your business with a minimal amount of ONE TIME ONLY effort.

You want to go away for a week or two and not work on posts to your blog,, No Problem,,,, Let Social Oomph manage the task for you.. Sit down, write 10 Blog Posts and schedule them for when you want them delivered.

It’s like having a personal assistant that stays home and runs your business while you are enjoying the rewards of your hard work.

To get on-board with Social Oomph, goto the the “Tools” page and click on the Social Oomph Banner !!

The Most Costly Mistake For New Online Marketers!

Why is everyone is such a hurry to build an online business and have no understanding of the actual foundation for the business you are building. I see so many new online marketing people opting into a program, and first thing they do is scour the internet for things they can SPEND MONEY on to make the job easier. $50 here, $99 there and oh yes, there are those $30.00 a month charges as well.

If you have a marketing business that is making money then cool to invest in ways to improve your time management and productivity. If you are just starting, not so cool.. You need a foundation for your business that allows you to understand how the end customer thinks and reacts to your marketing efforts. You need to see what happens when you run an ad somewhere and the effect that ad has on your overall growth. If you toss that responsibility out to some program like something that would auto follow and build your Twitter following. You have learned nothing. More importantly you have spent precious investment money that could be used much wiser on other efforts of your business.

Think about starting a hot dog stand. You buy every auto feature you can to save you work, you get your supplies, and you have no idea how to interact with the people that come up to your stand. Selling hot dogs is about building relationships with customers that keep coming back.. Building an Online Marketing business is exactly the same thing.

Take some time and do it the old fashion way, get your Twitter followers and unfollow yourself. You will learn so much more about the things you need to do to understand and build a strong business. After six months, go get the program to help you save time. By then your efforts and education will have provided you with income to afford the extras. Good Luck With Your New Business!